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Hi, I'm Ángeles Bocharán

Lead Product Designer

UX/UI and visual design for clear, user-centred digital experiences.

Lead Product Designer with a background in UX/UI and visual design, experienced in leading projects and collaborating with multidisciplinary teams. I turn complex challenges into clear, user-centred digital experiences, balancing user needs with business goals. Currently expanding my practice through AI-assisted design.

Portrait of Ángeles Bocharán

Career

Experience

A timeline of my professional journey, roles, and milestones.

  1. Lead Product Designer · Mutua Madrileña

    Oct 2022 — Present

    Madrid, SpainHybrid

    • Led the design of several products and features within MutuaMás, Mutua Madrileña’s app, improving the experience of insurance customers and expanding the range of available services, working on this app from 2022 to present
    • Led the design of a conversational insurance quote journey launched in 2022, increasing the number of quotes by 15% compared with the previous journey
    • Led the design and ongoing evolution of MutuaCity, an app for Mutua Inmobiliaria’s 12,000 clients that encourages the use of its offices and facilities, launched in June 2024
    • Designed the integration of mobility services from Voltio, Centauro and Cabify, as well as car leasing solutions, ensuring a consistent experience throughout the app
    • Work closely with business and engineering teams to turn complex requirements into clear and feasible product experiences, from user flows and prototypes to polished interfaces
    • Design and validate improvements to MutuaMás through user testing, incorporating findings into product decisions
  2. Interface Design Lecturer · CEU San Pablo University

    Sep 2021 — Jun 2024

    Madrid, SpainOn-site

    • Taught interface design to web development students for 3 years
  3. Head of UX/UI Design · Sesh (formerly Colkie)

    Jun 2021 — Oct 2022

    Madrid, SpainRemote

    • Designed Colkie from the ground up: a social networking app created to connect music fans with artists
    • Led the end-to-end product design process, from the company’s foundation through to launch, contributing to product concept, user experience and interface design
    • Recruited fans and conducted remote usability tests to validate design proposals before launching new features, incorporating findings into product decisions
  4. Head of UX/UI Design · Optiva Media - an EPAM company

    Sep 2019 — Jun 2021

    Madrid, SpainHybrid

    • Led the UX/UI design practice at a consultancy specialising in digital products for the telecommunications industry
    • Managed a team of three designers, coordinating one designer directly and two designers working on Orange projects
    • Led the design of mobile and TV applications for Orange TV, UEFA Euro 2020, ShortsTV, Euskaltel, Guigo and Avatel
  5. UX/UI Designer · Mutua Madrileña

    May 2018 — Sep 2019

    Madrid, SpainOn-site

    • Designed user interfaces for insurance digital products in collaboration with product and engineering teams
  6. UX/UI Intern · Xatapp Investments

    Jun 2017 — Dec 2017

    Madrid, SpainOn-site

    • Supported UX/UI design tasks during internship

Portfolio

Projects

A closer look at my design work, from ideas to experiences.

PRADO · A shared language for Mutua Madrileña’s products

2024 - Present

PRADO is Mutua Madrileña’s design system, created to establish a shared and consistent language across its digital products. I have led its creation from the ground up and worked closely with the engineering team to implement its foundations, components and patterns. The system is still being rolled out and developed, with new elements added as the needs of the products and teams evolve.

PRADO — project coverPRADO — showcase 1

MutuaCity · Services and community around the workplace

June 2024

MutuaCity is an app for Mutua Inmobiliaria’s clients, created to address their needs and encourage greater use of the workplace. It brings together building services, mobility options, a digital card and features such as padel court bookings. I have led its design since its launch in 2022 and conduct ongoing user testing, applying the findings to improve the experience and shape new services and features.

MutuaCity — showcase 1MutuaCity — showcase 2

MutuaMás · Insurance and mobility in one experience

May 2024

Since 2022, I have led the design of multiple products within MutuaMás, Mutua Madrileña’s app for insurance services and mobility solutions. I have worked as Lead Designer on projects including the integration of Voltio and Taxi/Cabify, coordinating teams of one or two designers on each initiative. My work covers experience definition, user flows, prototypes and interface design, as well as overseeing the design process to integrate services from different companies into a coherent and easy-to-use app experience.

MutuaMás — showcase 1MutuaMás — showcase 2

Colkie · A community connecting fans and artists

June 2022

I designed a social app from the ground up to bring fans closer to their favourite artists and bring communities, conversations and music content together in one place. I led the design process from the company’s foundation through to the app’s launch, defining both the user experience and interface. To validate new features before release, I recruited fans and conducted remote usability tests, using the findings to guide design decisions.

Colkie — showcase 1Colkie — showcase 2

UEFA Euro 2020 · A TV experience that evolved with the tournament

June 2021

I designed an end-to-end application for digital terrestrial television dedicated to UEFA Euro 2020, which was held in 2021. The product featured multiple sections and evolved as the competition progressed, adapting its content and user journeys to the group stage, knockout rounds and final. I completed the entire UX and UI process ent-to-end, from information architecture and content organisation to the visual design of the TV screens.

UEFA Euro 2020 — showcase 1UEFA Euro 2020 — showcase 2

XStream · A TV platform adapted for multiple brands

2020

XStream was Optiva Media’s white-label TV platform, used by companies such as Avatel and Euskaltel on their customers’ set-top boxes. I designed the complete UX/UI experience for the TV application and led its adaptation for more than five brands, retaining a shared product structure while tailoring the experience to each operator’s identity and requirements.

XStream — showcase 1XStream — showcase 2

Background

Education

My academic foundation and training.

  1. AI for Design and Creators Intensive Course · CEI

    Sep 2026

    Online

  2. Design Systems — Skills & Tools · Mr Marcel

    Feb — Jun 2026

    Online

  3. Master’s in 3D, VFX and Digital Compositing · Universidad CEU San Pablo, Madrid

    Sep 2018 — Jun 2019

  4. Bachelor’s in Visual Design of Digital Content · U-tad, Las Rozas, Madrid

    Sep 2014 — Jun 2018

  5. Cambridge First Certificate · University of Cambridge, Madrid

    Jun 2012

Capabilities

Skills

Design expertise, collaboration, tools and languages.

Product Design6

  • UX/UI Design
  • Digital Product Design
  • Visual Design
  • Design Systems
  • User Flows & Prototypes
  • User Testing & Validation

Leadership & Collaboration4

  • Design Leadership
  • Cross-functional Collaboration
  • Stakeholder Management
  • Teaching & Mentoring

Tools & AI5

  • Figma
  • Adobe Suite
  • Atlassian
  • Claude
  • AI-assisted Design

Languages2

  • SpanishNative
  • EnglishC1